Embricity
Free tools for embroidery digitizers: file delivery, mockups from stitch files, fonts and digital run sheets.
01 About
A maker at heart.
"Creativity goes into everything I build. The better connected we are to knowledge, the more powerful we are."
My father grew up in Chile and taught me to sew on a sewing machine as it was an essential skill for him growing up. I fell in love with it. In high school I bought my first embroidery machine, and I haven't stopped making things since.
Today I consult, run my own brands, and keep embroidery at the center of it all.
02 What I help with
Hire me if you want to change the way you do business.
- Apparel decoration business workflows
- E-commerce and e-commerce design
- Automation and standardized processes
- Web design
- Sales and business development
- Communication
03 Ventures
Run under Fire Flight LLC.
Weird Brides
Offbeat wedding apparel and printables, plus a free wedding website maker.
License Plate Shirt
One product: a tee printed with your custom license plate.
Bravo Embroidery
My own embroidery and digitizing.
04 Experience
Trusted by decorators and distributors nationwide.
Inktavo (InkSoft and Printavo)
Top performer, promoted from SDR to Account Executive. Sold e-commerce software to promo distributors, apparel decorators, screen printers, embroiderers and franchise operators.
Belle Mar Ink & Thread
Contract sales manager. Ran apparel and promo accounts from consult to fulfillment, built the website, made mockups and supported embroidery and screen print production.
Jean Leon's La Scala, Beverly Hills
Operations manager. Led the team, standardized training and onboarding, and built the website and print collateral.
Freelance
Web development on WordPress, Shopify, Wix and self-hosted sites, plus graphic design, e-commerce and print.
Trade shows: ASI, DAX, Impressions Expo. Tools: InkSoft, Printavo, Shopify, WordPress, HubSpot, Salesforce, GA4, Tag Manager, Search Console, Git, Adobe Creative Suite.
05 Contact